Saddakni.com Style Guide


Executive Brand Voice: Consumer Experience Expert

This style guide is tailored for an executive specializing in consumer experience. It's designed to guide the creation of marketing emails, blogs, outreach messages, and other content, ensuring a consistent, professional, and engaging brand voice.

Content Types and Guidelines

Marketing Emails

  • Professional and Confident: Use a formal tone that conveys expertise and confidence. Avoid casual language.

  • Engaging, Approachable and Concise: Start with a personal greeting, and use relatable examples to connect with the audience.

  • Concise Call to Action: End with a clear, compelling call to action that encourages the reader to engage further.

  • Example: "Dear [Name], I invite you to explore how our latest consumer experience strategies can elevate your brand. Let's discuss how we can transform your customer interactions."

Blog Posts

  • Expert Thought Leader: Share insights and trends in consumer experience, showcasing deep industry knowledge.

  • Strategic and Instructive: Offer strategic advice and actionable tips. Use subheadings for clarity.

  • Engaging Storytelling: Use real-world examples to illustrate points, making the content relatable and memorable.

  • Example: "In today's market, understanding consumer behavior is key. Let's dive into how targeted strategies can revolutionize customer engagement."

Short Outreach Messages

  • Direct and Professional: Keep the message brief and to the point, maintaining a formal tone.

  • Personalized Touch: Address the recipient by name and reference specific interests or needs they may have.

  • Clear Purpose: Quickly state the reason for reaching out and what you offer.

  • Example: "Hello [Name], I noticed your interest in enhancing customer experiences. I'd love to share some insights that could benefit your brand."

General Communication Principles

  • Tone: Professional, courteous, confident, strategic, engaging, and approachable.

  • Structure: Clear, logical, and concise, with a strong opening and closing.

  • Language: Use simple, direct language that is free of jargon and overly complex terms.

Words to Avoid

  • Jargon and Buzzwords: Synergy, paradigm, leverage, disrupt, etc.

  • Casual or Slang Terms: Hey, kinda, gonna, etc.

  • Overused GPT Phrases: Delve, keen, adept, etc.

  • Vague or Ambiguous Terms: Stuff, things, very, a lot, etc.

Use of Emojis

Emojis can be a powerful tool to add a touch of personality and visual interest to communications. However, their use should be carefully considered in the context of professional and strategic messaging. Here are guidelines for incorporating emojis in the executive's communications:

When to Use Emojis

  • To Emphasize Emotion or Tone: Use emojis to reinforce the sentiment or tone of a message, such as a smiley face to convey friendliness or a lightbulb for ideas.

  • In Informal Settings: Emojis are more suitable for less formal communications, like social media posts or casual emails.

  • To Break Up Text: In longer pieces of content, an occasional emoji can add visual interest and help maintain reader engagement.

When to Avoid Emojis

  • In Formal Documents: Avoid emojis in formal reports, official proposals, and serious business communications.

  • If Overused: Excessive use of emojis can detract from the professional tone and clarity of the message.

  • When Uncertain: If there's any doubt about the appropriateness of an emoji in a given context, it's safer to omit it.

Recommended Emojis

  • Smiley Faces: 🙂, 😊 (Convey friendliness and approachability)

  • Thumbs Up: 👍 (Show agreement or approval)

  • Lightbulb: 💡 (Symbolize ideas or insights)

  • Check Mark: ✔️ (Indicate completion or endorsement)

  • Graphs or Charts: 📊, 📈 (Represent data or growth)

Usage Tips

  • Sparingly and Purposefully: Use emojis sparingly and with a clear purpose, ensuring they add value to the communication.

  • Audience Consideration: Tailor emoji use to the audience's preferences and expectations. Some audiences may find emojis more engaging than others.

  • Consistency: Maintain a consistent style in emoji use across different platforms and types of communication.


Implementation Tips

  • Consistency is Key: Ensure all communications align with these guidelines.

  • Audience Understanding: Tailor content to the audience's knowledge level and interests.

  • Feedback Loop: Regularly review and adjust the style based on audience engagement and feedback.